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After Sales Services
Mood:  a-ok
Topic: Financial News
According to The McKinsey Quarterly Chart Focus September 2005 (Member edition)

"Companies that closely measure and monitor their manufacturing businesses sometimes fail to apply the same scrutiny to after-sales services. Paying greater attention to them can reveal lost sources of revenue.

After-sales services are an increasingly important source of revenue for product companies, but in some cases managers don't track services as closely as they follow the more familiar manufacturing routines. Prices for service plans, to give one example, often reflect little more than intuition and tend to fall all over the map. The exhibit shows the wide variety of prices for service contracts at an industrial-equipment company after discounts and premiums are taken into account. Most of the deals fell way below their price targets, and 8 percent of them didn't even cover the cost to serve.

To avoid this kind of slippage, managers should take a more careful, fact-based approach to designing and pricing services and closely monitor the performance of pricing plans."

According to The McKinsey Quarterly Chart Focus August 2005 (Member edition)
Topic: Financial News
There is a link between mobile phones and televisions.

"Viewers who use their mobile phones to interact with TV shows--by sending text
messages to vote in a competition or take part in a dialogue--are more likely to
tune in again, to tell friends about the shows, and to buy related merchandise.
Because added interest can generate higher ratings and ad revenues,
broadcasters should be experimenting with this new medium--and advertising and
marketing executives should be paying close attention."

For a look at how European advertisers would respond to an SMS-driven ratings
boost, read this month's Chart Focus, "The link between mobile phones and TV."